2. Process the Research

For each source, extract:

• Key observations: What did users say, do, or experience?
• Quotes: Verbatim quotes that illustrate important points
• Behaviors: What users actually did (vs what they said they do)
• Pain points: Frustrations, workarounds, and unmet needs
• Positive signals: What works well, moments of delight
• Context: User segment, use case, experience level

3. Identify Themes and Patterns

Apply thematic analysis — see Research Synthesis Methodology below for detailed guidance on thematic analysis, affinity mapping, and triangulation techniques.

Group observations into themes, count frequency across participants, and assess impact severity. Note contradictions and surprises.

Create a priority matrix:

• High frequency + High impact: Top priority findings
• Low frequency + High impact: Important for specific segments
• High frequency + Low impact: Quality-of-life improvements
• Low frequency + Low impact: Note but deprioritize

4. Generate the Synthesis

Produce a structured research synthesis:

Research Overview

• Methodology: what types of research, how many participants/sources
• Research question(s): what we set out to learn
• Timeframe: when the research was conducted

Key Findings

For each major finding (aim for 5-8):

• Finding statement: One clear sentence describing the insight
• Evidence: Supporting quotes, data points, or observations (with source attribution)
• Frequency: How many participants/sources support this finding
• Impact: How significantly this affects the user experience or business
• Confidence level: High (strong evidence), Medium (suggestive), Low (early signal)

Order findings by priority (frequency x impact).

User Segments / Personas

If the research reveals distinct user segments:

• Segment name and description
• Key characteristics and behaviors
• Unique needs and pain points
• Size estimate if data is available

Opportunity Areas

Based on the findings, identify opportunity areas:

• What user needs are unmet or underserved
• Where do current solutions fall short
• What new capabilities would unlock value
• Prioritized by potential impact

Recommendations

Specific, actionable recommendations:

• What to build, change, or investigate further
• Tied back to specific findings
• Prioritized by impact and feasibility

Open Questions

What the research did not answer:

• Gaps in understanding
• Areas needing further investigation
• Suggested follow-up research methods

5. Review and Extend

After generating the synthesis:

• Ask if any findings need more detail or different framing

…

customer-research

围绕客户问题进行多来源调研与溯源，快速整理背景并支持准确回复。

research

针对技术、市场与竞品等主题开展多源深度调研并输出综合洞察。