Interview Guide Structure

1. Warm-up (5 min): Build rapport, explain the session
2. Context (10 min): Understand their current workflow
3. Deep dive (20 min): Explore the specific topic
4. Reaction (10 min): Show concepts or prototypes
5. Wrap-up (5 min): Anything we missed? Thank them.

Analysis Framework

• Affinity mapping: Group observations into themes
• Impact/effort matrix: Prioritize findings
• Journey mapping: Visualize the user experience over time
• Jobs to be done: Understand what users are hiring your product to do

Deliverables

• Research plan (objectives, methods, timeline, participants)
• Interview guide (questions, probes, activities)
• Synthesis report (themes, insights, recommendations)
• Highlight reel (key quotes and observations)

customer-research

围绕客户问题进行多来源调研与溯源，快速整理背景并支持准确回复。

research

针对技术、市场与竞品等主题开展多源深度调研并输出综合洞察。