If the user explicitly asks for web search or external hooks, run it regardless of CR signal richness.

Step 3: Spark Enrichment (If Available)

If Spark is available, run enrichment on the target contact to get persona classification, background, and influence signals. Use this to calibrate tone and message angle.

Step 4: Identify the Best Hooks

From the signal data, identify the 1–3 strongest personalization hooks. Rank by:

1. Recency — happened in the last 7–14 days
2. Specificity — a concrete action they took, not a general trend
3. Relevance — connects directly to a value your product delivers

Good hooks: posted a question in the community about X, just hired 5 engineers, recently started using [feature], company just raised Series B, trial nearing expiration, champion just changed jobs.

Bad hooks: "I noticed you're a customer" or generic industry trends.

Step 5: Generate All Three Formats

Use the strongest hooks to write all three formats. Each format has different constraints and conventions — follow the format-specific guidelines in references/outreach-formats-guide.md.

Always produce all three, clearly labeled.

When the user's company context is available (see references/my-company-context.md), ground the value bridge and pitch in the user's specific product and positioning.

Step 6: Annotate Your Choices

After the three drafts, include a brief note (2–4 sentences) explaining:

• Which signals were used and why they were chosen
• Any assumptions made (e.g., inferred call objective)
• Alternative angles if the primary hook doesn't land

Output Format

## Outreach for [Name / Company]

### 📧 Email

**Subject:** [Subject line]

[Email body — 3–5 sentences]

---

### 📞 Call Script

**Opening:**
[Opening line — conversational, 1–2 sentences]

**Value Bridge:**
[Why you're calling and why now — 2–3 sentences tied to a signal]

**Ask:**
[Single, low-friction ask — e.g., 15-minute call, specific question]

---

### 💼 LinkedIn Message

[Under 300 characters. Warm, personal, no pitch.]

---

### Signal Notes
[2–4 sentences: which signals were used, why, and any alternative angles]

When Signal Data Is Sparse

If Common Room returns minimal data on the target (e.g., just name, title, tags — no activity, no scores, no Spark):

1. Do not draft outreach from thin air. Outreach grounded in fabricated signals is worse than no outreach.

…

customer-research

围绕客户问题进行多来源调研与溯源，快速整理背景并支持准确回复。

digest

汇总多来源每日或每周动态，快速掌握提及、待办与项目进展