Wait for the user to provide guidelines before proceeding.

Also read .claude/brand-voice.local.md for enforcement settings (even if guidelines came from another source):

• strictness: strict | balanced | flexible
• always-explain: whether to always explain brand choices

Enforcement Workflow

1. Analyze the Content Request

Before writing, identify:

• Content type: email, presentation, proposal, social post, message, etc.
• Target audience: role, seniority, industry, company stage
• Key messages needed: which message pillars apply
• Specific requirements: length, format, tone overrides

2. Apply Voice Constants

Voice is the brand's personality — it stays constant across all content:

• Apply "We Are / We Are Not" attributes from guidelines
• Use brand personality consistently
• Incorporate approved terminology; reject prohibited terms
• Follow messaging framework and value propositions

Refer to references/voice-constant-tone-flexes.md for the "voice constant, tone flexes" model.

3. Flex Tone for Context

Tone adapts by content type and audience. Use the tone-by-context matrix from guidelines to set:

• Formality: How formal or casual should this be?
• Energy: How much urgency or enthusiasm?
• Technical depth: How detailed or accessible?

4. Generate Content

Create content that:

• Matches brand voice attributes throughout
• Follows tone guidelines for this specific content type
• Incorporates key messages naturally (not forced)
• Uses preferred terminology
• Mirrors the quality and style of guideline examples

For complex or long-form content, delegate to the content-generation agent (defined in agents/content-generation.md). For high-stakes content, delegate to the quality-assurance agent (defined in agents/quality-assurance.md) for validation.

5. Validate and Explain

After generating content:

• Briefly highlight which brand guidelines were applied
• Explain key voice and tone decisions
• Note any areas where guidelines were adapted for context
• Offer to refine based on feedback

When always-explain is true in settings, include brand application notes with every response.

Handling Conflicts

When the user's request conflicts with brand guidelines:

1. Explain the conflict clearly
2. Provide a recommendation
3. Offer options: follow guidelines strictly, adapt for context, or override

Default to adapting guidelines with an explanation of the tradeoff.

Open Questions Awareness

…

customer-research

围绕客户问题进行多来源调研与溯源，快速整理背景并支持准确回复。

brand-voice

基于真实素材提炼品牌语气档案，帮助持续产出一致且不套路化的内容。