Landing Page Structure

• Headline — primary benefit in under 10 words
• Subheadline — elaborates on the headline with supporting context
• Hero section — headline, subheadline, primary CTA, supporting image or video
• Value propositions — 3-4 benefit-driven sections with icons or images
• Social proof — testimonials, logos, stats, case study snippets
• Objection handling — FAQ or trust signals
• Final CTA — repeat the primary call to action

Press Release Structure

• Headline — factual, newsworthy, under 80 characters
• Subheadline — optional, adds context
• Dateline — city, state, date
• Lead paragraph — who, what, when, where, why in 2-3 sentences
• Body paragraphs — supporting details, quotes, context
• Boilerplate — company description (standardized)
• Media contact — name, email, phone

Case Study Structure

• Title — "[Customer] achieves [result] with [product]"
• Snapshot — customer name, industry, company size, product used, key result (sidebar or callout box)
• Challenge — what problem the customer faced
• Solution — what was implemented and how
• Results — quantified outcomes with specific metrics
• Quote — customer testimonial
• CTA — learn more, get a demo, read more case studies

Writing Best Practices by Channel

Blog

• Write at an 8th-grade reading level for broad audiences; adjust up for technical audiences
• Use short paragraphs (2-4 sentences)
• Include subheadings every 200-300 words
• Use bullet points and numbered lists to break up text
• Include at least one data point, example, or quote per section
• Write in active voice
• Front-load key information in each section

Social Media

• LinkedIn: professional but human, paragraph breaks for readability, personal stories and lessons perform well, 1,300 characters is the sweet spot before "see more"
• Twitter/X: concise and punchy, strong opening words, threads for longer narratives, engage with replies
• Instagram: visual-first captions, storytelling hooks, line breaks for readability, hashtags in first comment or at end
• Facebook: conversational tone, questions drive comments, shorter posts (under 80 characters) get more engagement for links

Email

• Write subject lines that create urgency, curiosity, or state clear value
• Personalize where possible (name, company, behavior)

…

customer-research

围绕客户问题进行多来源调研与溯源，快速整理背景并支持准确回复。

brand-voice-enforcement

按品牌语气与规范改写各类文案，确保对外表达统一且贴合品牌。